Scarcity is seldom a word associated with online product review websites. Unfortunately, there is a significant absence of websites geared towards the environmentally conscious consumer. This predicament often isolates individuals seeking eco-friendly products. Unlike the average consumer with an abundance of informative online resources at their fingertips, the environmentally conscious consumer must conduct their own research – a task which can become arduous and very time consuming. Where exactly can someone go when seeking eco-friendly products? We are fully aware that a product review website can save a consumer valuable time and money. Does a product review website exist that is dedicated to the environmentally conscious consumer needs? Well, there is one relatively new website designed specifically for consumers seeking eco-friendly products. This quite impressive product review website is called Smart Planet.
Smart Planet gives environmentally conscious consumers an unbiased review on “green” products. This website reviews beauty, technology, fashion, finance, food, leisure, transportation, and household products. They review an array of diverse products and services including hotels and restaurants. Smart Planet proudly upholds the responsibility to inform consumers how eco-friendly products available on the market are. Smart Planet concentrates their research on how ethical the production of the product is, the way it performs, and whether or not the product is reasonably priced. Understanding how completely subjective the product reviewing process can be, the site encourages visitors to submit their own review, sharing and spreading the word on the latest “green” products out. If you feel passionate about a specific “green” product adding a review on Smart Planet is a great way to be heard. Smart Planet has a panel of expert reviewers. Each reviewer on the Smart Planet website thoroughly tests the product for a lengthy period of time and compares them to similar products on the market. Accurate research is conducted on each product.
So, what is Smart Planet’s method of rating products? Product reviews are scored on a scale of 1 to 10. Products with a score of 9 or higher are granted the prestigious Smart Choice award for excellence. The website’s rating scale ranges from abysmal to perfect. A rating of 1.0, or as Smart Planet may call it abysmal, suggests the product should have never been produced. It is unworthy. A rating of 8.0 for example implies that the product is excellent and the few minor flaws are irrelevant. Smart Planet is not connected to any advertising agency or specific product supplier. You can trust the reviews given on this website. All reviews are based solely on the product’s performance and contribution to the environment. The four main principles evaluated for Smart Planet product reviews are quality, value, ethics, and green. According to Smart Planet, the quality of a product should be well designed and function properly. The value of a product is based on the price compared against its competitors. A product reviewed on Smart Planet must meet the ethics standards when researched to be rated high. The green principle on the website is evaluated through determining whether the product is energy efficient, recyclable, contain toxins, harms the environment, or makes an eco impact.